Int’l Rap based Film Launches at Cipriani during New York Fashion Week Richard Victor Mahee industry known as “Mahvrick” is a former Wall Street executive who owns a successful D.C. based financial group with close friends Xavier Phillips and Andre Smith. He kicks off his new production with an event during Fashion Week at Cirpiani on Park Avenue.
Known for financing, co-producing Music TV, and Iconic Events this past fall “Mahvrick” threw a three (3) day event on the USS Intrepid Museum with Stye Fashion Week and his friend Christine Brenner, Brenner Foundation during New York Fashion Week. Their combined effort started with awareness for a care bag program for homeless U.S. Military Veterans in New York, and the New Jersey Metro Areas. Mahvrick’s team then launched a career based innovation program for 700 students called KIDS TECH SUMMIT by giving middle school students internships in fashion.
“The Intrepid Fashion Week Event is what I call Real Fun. I want to redefine how people party; do some good while also balling out beyond expectation. So, to kick off 2018 I did it slow but right! I called on close friends. It was the immense support from friends and partners Chicago House and Techno artist, DJ Mani Midi who just came back from Oslo, Norway after performing the Official After-Party for the Nobel Peace Prize Concert with John Legend. We discussed our love for South Asian Culture; Music, Food, and friendships. So really, 2017 encouraged me to film 2018 ALL of It. Sort of like the second time around of a Championship Run, and make it into a major Indy feature. The behind the scene casting of models and musicians who are involved in our projects from music to our M12 Champagne Campaigns is going to international TV. The working title for both are “50/50,” says Mahvrick.
“The project highlights the course to success in the “Game”. The committed bond that friends have to make things happen in the business,” says Debrandon White, a producer on the project. Some days they live like Kings in Penthouse and Private Jets and the other they are on a couch of a great friend feeding babies in order to make our ideas reality. “50/50 the movie”, stands for many things but 50 Bhangra percent, 50 percent US. Fifty percent You, Fifty Me. A true 50/50 partnership. 50/50 spurred from Mahvrick’s travels between Europe and US. His main focus is #Bhangra.
The project has a strong South Asian focus. Mahvrick spent a lot of time with Tubsy South Asian Drummer The producers have attached industry icons such as mult-platinum producer Carlos Stephens and CEO of 31Minds, who worked on music for Snoop “Gin and Juice II” to Master P “Ice Cream Man”, known as C-Los Beats from Beats by the Pound (247 Million in records sales in 1998), Bhangra Icon Panjabi Mc, J-Son Star (also the son of Music Icon Maurice Star who produced New Kids on the Block with Mark Walhberg). J-Son has produced with Cool and Dre, Scott Storch and other well-known musicians.
“We are working closely with regional stars like W.A.L.T and independent acts that have unique promise regionally like Managelli (Rock Lead Singer/Trap Music), Connecticut based rapper Milliano, and “Spark Gliss” Long Island based rapper who just finished a project with Keith Murray and managed by Parnell Gervais,” Pramo Virk, UK Casting Director. Over the years “Mahvrick” has co-produced several songs on “The Raj” with South Asian Bhangra star Panjabi MC, he wanted to make a strong push in the Bhangra market. Panjabi Mc produced the “Beware” known as the Night Rider track with Jay-Z and Pharell which is the theme song for the Sasha Cohen movie “the Dictator”. “Morni” off The Raj broke top 5 Billboard World Charts. The project includes a 12 song sound track of South Asian and U.S. collaborations.